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The Quality score of Google Adwords is an indicator of the effectiveness of your ad campaign. Rather than giving a single, overall score to your ads, the Quality Score is based on a variety of factors. The quality of your ad, landing page, and campaign as a whole determines how well your ad performs. The higher your Quality Score, the better your ads will perform and the more money you will save.

Fortunately, the Quality Score of Google Adwords system ranks keywords on a scale of one to ten, with 10 being excellent. The higher the quality score, the more likely you are to receive excellent positioning in Google’s search results and to get a lower cost per click. Listed below are the three major factors you should focus on improving your quality score. When making changes to your ad campaign, you should also review your overall PPC performance.

To set up this feature, you must have multiple campaigns and ad groups. Make sure to check each change and review it thoroughly before proceeding with the campaign. You can also choose to target your ads based on location.